“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
So, what do we learn from this?
A/ An advertising budget is a good start. If you have a marketing strategy on top of advertising, then you’re on the right track. If you invest in PR, then you have every chance of succeeding.
2/ We can only recommend the young woman to decline on the second date, let’s face it, this guy is a douchebag.