Client

Antycip Simulation is a French virtual reality and 3D immersive solutions integrator and the European leader for simulation software. With 20 years of expertise in the virtual reality and simulation industry, Antycip Simulation applications can be found in government, military, academic, defence, aerospace, security, transport, automobile and telecommunications.

These applications offer significant advantages including cost reduction, better efficiency in research and development, improved design and manufacturing process as well as cutting edge staff training. Antycip Simulation solutions can also help to validate scenarios and improve decision-making.

Brief

Antycip Simulation already enjoys a strong reputation among its existing clients, and wanted to reach out to new prospects and potential clients by sharing success stories and demonstrate the company’s savoir faire in virtual reality and simulation’s fields.

Strategy

3WM recommended to strengthen the position of Antycip Simulation as an expert in their field and the go-to company for VR and Simulation projects. The work in progress now is aimed at the development of flagship application stories, white papers and technical briefs and the participation to relevant editorial features.

3WM also supports the brand at professional and specialised fairs, increases its visibility in media and helps to promote its reputation amongst industry professionals by showcasing the brand in a growing number of industry awards.

Results

Antycip Simulation’s coverage in European pro-AV media dramatically increased since the beginning of 2017, and the company was recently awarded Best Education Project the 2017 InstallAwards for the integration of a 4K stereoscopic 3D projection solution at the simulation of visualisation department (SimVis) of Glasgow School of Art. This project was also acknowledged as a finalist at the 2017 InAVation Awards and AV Awards.