Client

Digital Projection is the world leader in laser projection solutions dedicated to corporate, event, show, entertainment, virtual reality and simulation applications.

The British manufacturer pioneered DLP technology and high brightness laser projection, bringing unbeatable advantages including maintenance-free, an excellent price-to-quality ratio compared to traditional projectors; lower heat generation; greater adaptability and flexibility.

Brief

Digital Projection trusted 3WM to increase its brand visibility and reputation in EMEA and APAC using professional AV and specialised media relays.

In a highly competitive market, the challenge for Digital Projection was to ensure that industry professionals are made aware that the company is at the forefront of laser technology and applications.

Strategy

3WM has been working with Digital Projection since 2016 to establish the brand further through the development of application stories in a number of vertical markets including entertainment and cultural venues, virtual reality and simulation. 3WM also supports the brand at major tradeshows and with award submissions in order to secure recognised industry accolades.

Results

Within the first six months, 3WM doubled the amount of media coverage in EMEA and APAC. Eighteen months later, 3WM’s strategy continues to pay off with a fourfold increase in Digital Projection’s media visibility.

What’s more, the Digital Projection Insight Laser 4K projector received the highest distinction at the 2017 InAVation Awards for best product for large group presentations.

""Nous savons que nous pouvons toujours compter sur 3WM Communications pour faire preuve de diligence et de créativité, que ce soit pour nos communiqués de presse, études de cas ou candidatures à des prix. Tous les projets qu’ils ont mené pour nous ont connu un succès retentissant.""

− Mark Wadsworth, International Marketing Manager

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