Founded by Udo Künzler in 1994 and headquartered in Karlsbad in Southern Germany, German Light Products – aka GLP – is a leading manufacturer of cutting edge lighting technology equipment and in recent years has been at the forefront of LED technology in the use of entertainment lighting. The company’s award winning X4 series has become a standard around the world, specified by top LDs for its versatile and packed feature set. Constantly expanding its product range, GLP is committed to bringing environmentally friendly lighting technology to designers without expecting them to compromise in their artistic expectations. In 2009, GLP purchased the German video company G-LEC and increased its global presence by establishing a subsidiary in Los Angeles, USA, and in Hong Kong the following year.
GLP is a recognised lighting brand in concerts, fixed installations in entertainment venues and houses of worship. In order to establish the brand as the undisputed leader in a highly competitive industry, GLP was looking for a PR agency capable of making the brand stand out from the crowd. They tasked 3WM with the development and distribution of at least three press releases each month, based on worldwide projects, as well as media relations for the EMEA and APAC market.
3WM worked with a trusted network of pro-AV media contacts and promoted an average of three monthly case studies, to create a regular flow of news in the industry. GLP noticed that media presence improved drastically online and on print, fostering brand referencing in the lighting industry. GLP has been a client of 3WM for over a year. 3WM is proud to count GLP as an ongoing client.