3WM is a boutique PR agency founded by Alexis Lipoff, an expert in communications and media relations. Alexis has 10 years of experience in PR, having worked for both B2B and B2C companies in various industries.
Alexis started his career in France working for Sony Electronics as a PR representative, looking after the VAIO brand, then gradually taking responsibilities for Hi-Fi, audio, TV and professional products. A design and technology fan, Alexis worked as a PR Manager for Dyson in France, before being promoted Group PR Manager for Dyson in the UK, where he oversaw the Airblade launch on an international scale.
He then joined Christie in 2008 as the EMEA PR & Communications Manager, looking after a number of proAV verticals such as event staging, broadcast, cinema, digital signage, fixed installations, control rooms, etc.
Alexis has been a Member of the UK’s Chartered Institute of Public Relations.
Founded in 2013 and led by Alexis, 3WM Communications delivers insight, training and consultancy to clients in mainland Europe and in the UK.
With a vast network of key international media contacts, 3WM Communications has developed a comprehensive knowledge of the light and sound industry (and the media serving it). It undertakes to produce well-researched, accurate communications for all, whether they are small businesses or international companies.