Let’s just quote S.H. Simmons on the subject:

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”

So, what do we learn from this?
A/ An advertising budget is a good start. If you have a marketing strategy on top of advertising, then you’re on the right track. If you invest in PR, then you have every chance of succeeding.
2/ We can only recommend the young woman to decline on the second date, let’s face it, this guy is a douchebag.


You’re still not sure that your brand can benefit from a good PR strategy? We asked a few acquaintances what they think about PR, and this is what they said:

"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."

− Sir Richard Branson

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

− Warren Buffet

"If I was down to the last dollar of my marketing budget I'd spend it on PR!"

− Bill Gates (or someone who really looks like him, we couldn’t get a full confirmation for this quote, but we like it!)

"There is only one thing in the world worse than being talked about, and that is not being talked about."

− Oscar Wilde

"To establish oneself in the world, one does all one can to seem established there already."

− Francois de la Rochefoucauld


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