Le Client

Powersoft est fabricant d’amplificateurs de puissance, reconnus dans le monde entier comme étant légers, puissants, compacts et respectueux de l’environnement.

Le Brief

Powersoft recherchait une agence experte dans le domaine de l’audiovisuel et a engagé 3WM en contrat afin de maximiser la visibilté de la marque dans les media et développer sa notoriété.

La Stratégie

3WM orchestre une communication constante avec les media internationaux de l’audiovisuel, en s’appuyant en particulier sur les nombreux cas clients de la marque. L’agence accompagne également Powersoft sur les salons auxquels participe la marque, les soirées de gala, évènements et lancement produits.

Les Résultats

Une augmentation substantielle de la visibilité dans les media spécialisés moins de 3 mois apres le début des actions de communication. En 6 mois d’activité, 3WM a identifié plus de 300 articles mentionant Powersoft, dont plus des deux tiers directement provoqués par les actions de relations media.

16 communiqués de presse et études de cas rédigés, formatés et envoyés à la presse professionnelle sous forme HTML pour un taux d’ouverture moyen de 33%.

"3WM est l’agence idéale pour toute marque souhaitant augmenter sa visibilité dans les media à l’international."

− Francesco Fanicchi, Marketing & Communications Manager.
Client

Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Founded in Italy in 1995, headquartered in Florence, Italy, Powersoft strives to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centres, churches and clubs, and are used by the world’s leading tour sound companies.

Brief

Powersoft was looking for a PR agency with breadth of experience in the pro-AV industry. They trust 3WM since 2013 to maximise their brand presence in media and develop their awareness as a world leader in power amplification.

Strategy

3WM orchestrates a constant communications flow towards international media in the pro-AV industry, with a particular focus on case study development in fixed installations and rental staging. 3WM also supports Powersoft in international tradeshows where the company exhibits (e.g. ISE, Prolight + Sound, PLASA), where it recommends and prepares industry award entries and organises PR events and product launches.

Results

Only three months after starting working with 3WM, Powersoft recorded a substantial increase in brand visibility within specialised media.
After 6 months, 3WM obtained over 300 articles mentioning the brand, with over 70% identified as a direct result of the communications for the brand.

To date, 3WM has developed and distributed to media over 70 press releases and case studies, with an outstanding average media open rate of over 35%.
3WM is proud to count Powersoft as an ongoing client.

""3WM the perfect agency for any brand who is looking at growing awareness in international media""

− Francesco Fanicchi, Brand & Communications Director