{"id":1057,"date":"2021-05-27T10:28:54","date_gmt":"2021-05-27T10:28:54","guid":{"rendered":"https:\/\/3wmcomms.com\/?page_id=1057"},"modified":"2021-05-27T10:51:24","modified_gmt":"2021-05-27T10:51:24","slug":"apg","status":"publish","type":"page","link":"https:\/\/3wmcomms.com\/fr\/apg\/","title":{"rendered":"APG"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;APG&#8221; subhead=&#8221;An award winning French audio manufacturer known for their loudspeakers&#8221; header_image_url=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/03\/logo.png&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Abel|700|||||||&#8221; title_font_size=&#8221;36px&#8221; subhead_font=&#8221;ABeeZee||||||||&#8221; background_color=&#8221;#000000&#8243; custom_padding=&#8221;4px||3px|||&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;26px||21px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/IMG_5862-scaled.jpg&#8221; title_text=&#8221;IMG_5862&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ABeeZee||||||||&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>APG is a French designer and manufacturer of professional loudspeakers. Founded in 1978, APG has been following the path of both excellence and innovation through highly effective and versatile products. Today, the loudspeakers are still manufactured in France with products sourced locally.<\/p>\n<p>The company is well-known for its knowledge and the quality of its products, by all those invested across the industry, including sound engineers, artists, rental stagers and integrators.<\/p>\n<p>APG is recognised for its ability to provide tailored solutions to solve complex acoustic challenges in any applications whether it is for events, gigs, nightclubs, theatres, cruise liners, or houses of worship to name a few.<\/p>\n<p><strong><span><br \/> <\/span><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_font_size=&#8221;16px&#8221; header_font_size=&#8221;47px&#8221; inline_fonts=&#8221;ABeeZee&#8221; text_font=&#8221;ABeeZee||||||||&#8221;]<p><span style=\"font-family: ABeeZee; font-weight: normal; font-size: x-large;\"><b>Brief<\/b><\/span><\/p>\n<p>While the APG brand benefits from a strong fund of good will within the industry, the company was looking for a second wind to regain its position as a major player in the audio industry, not only in France but also on an international basis.<\/p>\n<p>As an outsider in the professional loudspeaker market, the challenge was to build on the excellent reputation of the company and extend its popularity abroad.<\/p>\n<p>In particular, the company was about to launch a new product that would shake up the industry.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_font_size=&#8221;16px&#8221;]<p><b>Strategy<\/b><\/p>\n<p>The plan for APG was to spread the word about the electro-acoustic competence of the company and its ability to work closely with its clients and integrators, all the way from the design stage to the delivery of the project.<\/p>\n<p>After undergoing restructure, it was essential to show to the market the company was here for the long term: that the industry could again count on its unique know-how and expertise.<\/p>\n<p>The launch of its new Uniline Compact range, which gives integrators and service providers a level of intelligibility, flexibility and coverage never achieved before would be the perfect example of this<span>\u00a0<\/span><i>savoir faire<\/i>.<\/p>\n<p>3WM has been developing press releases and application stories across EMEA and APAC overt the last two years, reporting on major installations and projects, while encouraging the brand to enter international awards in order to further improve the brand image and its achievements abroad.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_font_size=&#8221;16px&#8221; text_font=&#8221;ABeeZee||||||||&#8221;]<div class=\"vc_text_separator wpb_content_element separator_align_center\">\n<h2 style=\"text-align: center;\">Results<\/h2>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: center;\">APG has enjoyed a significant increase of its visibility in both the French and international audio and generic AV media. The company received its first award at ProLight + Sound 2017 trade fair, when mondo*dr magazine recognised the stellar work achieved at France\u2019s largest church (Ste Bernadette in Lourdes), delivering an installation with a high level of intelligibility and flexibility in a venue that can host 5000 worshippers for each of the 10 preaches that take place every day, seven days a week. APG was also the only French manufacturer represented at the 2017 AV Awards in the Best Audio of the Year category with the Uniline Compact.<\/p>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ABeeZee||||||||&#8221; text_font_size=&#8221;18px&#8221;]<p style=\"text-align: center;\">APG is part of Arbane Group, along with Active Audio.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;https:\/\/3wmcomms.com\/arbane-group\/&#8221; button_text=&#8221;Who are Arbane Group?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_text=&#8221;Who are Active Audio?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_portfolio title=&#8221;Recent APG Projects with 3WM&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; portfolio_header_font=&#8221;Abel|700|||||||&#8221; portfolio_header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;14px|||||&#8221; hover_enabled=&#8221;0&#8243; include_categories=&#8221;21&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_portfolio][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1400px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_testimonial author=&#8221;Thomas Richard&#8221; job_title=&#8221;Editor&#8221; company_name=&#8221;Systems Integration Asia\/Entertainment Technology Asia&#8221; quote_icon_color=&#8221;#ffffff&#8221; quote_icon_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;ABeeZee||||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;Abel|700|||||||&#8221; author_font_size=&#8221;18px&#8221; position_font=&#8221;|300|||||||&#8221; background_color=&#8221;#000000&#8243; inline_fonts=&#8221;ABeeZee&#8221;]<p><span style=\"color: #ffffff;\"><span style=\"font-family: ABeeZee;\">&#8220;I<\/span> believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company\u2019s competitive advantage over competitors.<span style=\"font-family: ABeeZee; font-weight: normal;\">&#8220;<\/span><\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Abel||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221;]<p>Contact Us<\/p>[\/et_pb_text][et_pb_contact_form _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_contact_field field_id=&#8221;Name&#8221; field_title=&#8221;Name&#8221; _builder_version=&#8221;3.16&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; 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button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_testimonial author=&#8221;Francesco Franicchi&#8221; job_title=&#8221;Brand &#038; Communications Director&#8221; company_name=&#8221;Powersoft&#8221; quote_icon_color=&#8221;#ffffff&#8221; quote_icon_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;ABeeZee||||||||&#8221; body_text_align=&#8221;right&#8221; body_text_color=&#8221;#ffffff&#8221; author_font=&#8221;Abel|700|||||||&#8221; author_text_align=&#8221;right&#8221; author_text_color=&#8221;#6b6b6b&#8221; author_font_size=&#8221;18px&#8221; position_text_color=&#8221;#6b6b6b&#8221; company_font=&#8221;ABeeZee||||||||&#8221; company_text_color=&#8221;#6b6b6b&#8221; background_color=&#8221;#000000&#8243;]<p><span>&#8220;We were quickly impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n<p><span>It is a real pleasure to work with them.&#8221;<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1057","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":4,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/1057\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/1057\/revisions\/1079"}],"wp:attachment":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/media?parent=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}