{"id":23,"date":"2020-12-04T10:21:46","date_gmt":"2020-12-04T10:21:46","guid":{"rendered":"http:\/\/www.3wm.technicalhutch.com\/?page_id=23"},"modified":"2023-08-14T14:46:37","modified_gmt":"2023-08-14T14:46:37","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/3wmcomms.com\/fr\/our-approach\/","title":{"rendered":"Our Approach"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;Our Approach&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Abel|700|||||||&#8221; background_color=&#8221;#000000&#8243; min_height=&#8221;111.6px&#8221;]<p>How do we approach our work?<\/p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-30px|||||&#8221; custom_padding=&#8221;9px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; sticky_enabled=&#8221;0&#8243;]<p style=\"text-align: center;\"><span><\/span><\/p>\n<p style=\"text-align: center;\"><span><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u201cIf a person A tells their date how perfect, smart and successful they are \u2013 that\u2019s advertising. If that person tells their date they are intelligent, looks lovely, and is a great conversationalist, they are saying the right things to the right person and that\u2019s marketing. If someone else tells the date how handsome, smart and successful person A is \u2013 that\u2019s PR.\u201d <\/span><\/p>\n<p style=\"text-align: center;\"><span>\u2013\u00a0<strong>S. H. Simmons <\/strong><em>(with a modern twist)<\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span><strong><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span><strong><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span><strong><\/strong><\/span><\/p>\n<p><span>Two main lessons from this quote:<\/span><\/p>\n<ul>\n<li><span>An advertising budget is good.<span>\u00a0<\/span>A marketing approach is better.<span>\u00a0<\/span>If, in addition, we invest in PR, we greatly boost our chances at success.<\/span><\/li>\n<li><span>We wouldn&#8217;t advise there be a second date!<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_slider _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;346.6px&#8221; custom_margin=&#8221;-2px||-4px|||&#8221; custom_padding=&#8221;25px||0px|||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_slide heading=&#8221;Sir Richard Branson&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h1&#8243; header_font_size=&#8221;16px&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;23px&#8221; background_image=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/06\/octave_9_1-\u00a9MeyerSound-Benjamin-Benschneider-1.jpg&#8221; background_enable_image=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_transition=&#8221;on&#8221; title_text=&#8221;octave_9_1 \u00a9MeyerSound-Benjamin Benschneider&#8221; sticky_enabled=&#8221;0&#8243;]<p>&#8220;Getting the attention of the media is absolutely crucial. Good PR is infinitely more effective than a front cover page ad.&#8221;<\/p>[\/et_pb_slide][et_pb_slide heading=&#8221;Warren Buffet&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;18px&#8221; header_letter_spacing=&#8221;0px&#8221; body_font_size=&#8221;25px&#8221; background_image=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/06\/octave_9_1-\u00a9MeyerSound-Benjamin-Benschneider-1.jpg&#8221; background_enable_image=&#8221;on&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_transition=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;octave_9_1 \u00a9MeyerSound-Benjamin Benschneider&#8221;]<p>&#8220;It takes 20 years to build a reputation and five minutes to destroy it. If you keep that in mind, you behave differently.&#8221;<\/p>[\/et_pb_slide][et_pb_slide heading=&#8221;Oscar Wilde&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;18px&#8221; body_font_size=&#8221;25px&#8221; background_image=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/06\/octave_9_1-\u00a9MeyerSound-Benjamin-Benschneider-1.jpg&#8221; background_enable_image=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; header_text_shadow_style=&#8221;preset1&#8243; text_shadow_style=&#8221;preset3&#8243; text_shadow_horizontal_length=&#8221;0.02em&#8221; text_shadow_vertical_length=&#8221;0.03em&#8221; text_shadow_blur_strength=&#8221;0.63em&#8221; text_shadow_color=&#8221;#000000&#8243; sticky_transition=&#8221;on&#8221; title_text=&#8221;octave_9_1 \u00a9MeyerSound-Benjamin Benschneider&#8221; sticky_enabled=&#8221;0&#8243;]<p>&#8220;There is only one thing in the world worse than being talked about, and that is not being talked about.&#8221;<\/p>[\/et_pb_slide][et_pb_slide heading=&#8221;Francois de la Rochefoucauld&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;18px&#8221; body_font_size=&#8221;25px&#8221; background_image=&#8221;https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/06\/octave_9_1-\u00a9MeyerSound-Benjamin-Benschneider-1.jpg&#8221; background_enable_image=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_transition=&#8221;on&#8221; title_text=&#8221;octave_9_1 \u00a9MeyerSound-Benjamin Benschneider&#8221; sticky_enabled=&#8221;0&#8243;]<p>&#8220;To establish yourself in the world, you do everything you can to appear established.&#8221;<\/p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; 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da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1400px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_testimonial author=&#8221;Thomas Richard&#8221; job_title=&#8221;Editor&#8221; company_name=&#8221;Systems Integration Asia\/Entertainment Technology Asia&#8221; quote_icon_color=&#8221;#ffffff&#8221; quote_icon_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;ABeeZee||||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;Abel|700|||||||&#8221; author_font_size=&#8221;18px&#8221; position_font=&#8221;|300|||||||&#8221; background_color=&#8221;#000000&#8243; inline_fonts=&#8221;ABeeZee&#8221;]<p><span style=\"color: #ffffff;\"><span style=\"font-family: ABeeZee;\">&#8220;I<\/span> believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company\u2019s competitive advantage over competitors.<span style=\"font-family: ABeeZee; font-weight: normal;\">&#8220;<\/span><\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Abel||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221;]<p>Contact Us<\/p>[\/et_pb_text][et_pb_contact_form _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_contact_field field_id=&#8221;Name&#8221; field_title=&#8221;Name&#8221; _builder_version=&#8221;3.16&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; 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button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Message&#8221; field_title=&#8221;Message&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;3.16&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_testimonial author=&#8221;Francesco Franicchi&#8221; job_title=&#8221;Brand &#038; Communications Director&#8221; company_name=&#8221;Powersoft&#8221; quote_icon_color=&#8221;#ffffff&#8221; quote_icon_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;ABeeZee||||||||&#8221; body_text_align=&#8221;right&#8221; body_text_color=&#8221;#ffffff&#8221; author_font=&#8221;Abel|700|||||||&#8221; author_text_align=&#8221;right&#8221; author_text_color=&#8221;#6b6b6b&#8221; author_font_size=&#8221;18px&#8221; position_text_color=&#8221;#6b6b6b&#8221; company_font=&#8221;ABeeZee||||||||&#8221; company_text_color=&#8221;#6b6b6b&#8221; background_color=&#8221;#000000&#8243;]<p><span>&#8220;We were quickly impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n<p><span>It is a real pleasure to work with them.&#8221;<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Explore 3WM Communications approach, tailoring Pro AV PR and Communications strategies to your brand.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":21,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":1605,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/23\/revisions\/1605"}],"wp:attachment":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/media?parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}