{"id":247,"date":"2020-12-06T14:09:27","date_gmt":"2020-12-06T14:09:27","guid":{"rendered":"http:\/\/www.3wm.technicalhutch.com\/?page_id=247"},"modified":"2021-05-27T10:11:21","modified_gmt":"2021-05-27T10:11:21","slug":"tunein-2","status":"publish","type":"page","link":"https:\/\/3wmcomms.com\/fr\/tunein-2\/","title":{"rendered":"Tunein"},"content":{"rendered":"

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Tune In<\/p>\n

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The world’s biggest sports radio, bringing together podcasts, analysts and commentary<\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.6.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/03\/firefox-footer-logo.png” _builder_version=”4.6.5″ _module_preset=”default” title_text=”firefox-footer-logo” hover_enabled=”0″ sticky_enabled=”0″ width=”60%” custom_margin=”-20px|||||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”35px|||||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2020\/12\/TuneIn1.jpg” title_text=”TuneIn1″ _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ text_font=”ABeeZee||||||||” text_font_size=”17px” sticky_enabled=”0″]<\/p>\n

TuneIn<\/a>\u00a0Radio lets people listen to the world\u2019s sports, news, talk and music from wherever they are, with over 100,000 radio stations and more than two million on-demand programs streaming from every continent, available across 200 connected devices. With over 40 million monthly active listeners, it is now adopted as one of the world\u2019s most popular audio streaming services. The company is headquartered in Palo Alto, California.<\/span><\/p>\n

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Brief<\/h2>\n

Already recognised as a major player in the US and UK, TuneIn was looking at growing popularity and its user base in continental Europe and in particular France.<\/p>\n

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Strategy<\/h2>\n

In association with PR agency Allison+Partners France, 3WM implemented a strategy in three stages, using different pitches and information: Firstly, to approach IT, mobile and new technologies media and blogs (otherwise known as \u201cgeeks\u201d) so TuneIn can be vetted by opinion leaders and independent bloggers. 3WM then targeted professional media specialised in telecommunications and radio industry to consolidate TuneIn\u2019s business model. The final target was generic consumer media, which allowed for TuneIn to be promoted to the largest audience, and get a maximum of people downloading and using the app.
During this eight month campaign, A+P and 3WM developed a variety of topical and technical content<\/p>\n

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Results<\/h2>\n<\/div>\n
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Dozens of online and print articles appeared in \u00ab geek \u00bb media, TuneIn being regularly highlighted as a trending app (coverage include 60M de Consommateurs,
Micro Hebdo, Android Magazine, Phone Life).
The app was given a double page spread in iCreate magazine, a publication for Apple fanatics, as well as a full page in Les Inrocks, a very influential lifestyle magazine.
TuneIn also scored in-depth interviews in specialised press such as La Lettre Pro Radio,\u00a0Frenchweb<\/a>,\u00a0RadioActu.<\/a><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”http:\/\/3wmcomms.com\/wp-content\/uploads\/2020\/12\/Tunein2-250×300.jpg” title_text=”Tunein2″ url=”http:\/\/3wmcomms.com\/wp-content\/uploads\/2020\/12\/Double-Page-iCreate.pdf” url_new_window=”on” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”http:\/\/3wmcomms.com\/wp-content\/uploads\/2020\/12\/InRockRadioMondial-219×300.jpg” title_text=”InRockRadioMondial” show_in_lightbox=”on” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”http:\/\/3wmcomms.com\/wp-content\/uploads\/2020\/12\/tunein3-213×300.jpg” title_text=”tunein3″ show_in_lightbox=”on” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”||7px|||” background_color=”#000000″ hover_enabled=”0″ sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” column_structure=”3_4,1_4″ custom_padding=”||7px|||”][et_pb_column _builder_version=”4.6.5″ _module_preset=”default” type=”3_4″][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ text_font=”Abel|700|||||||” text_font_size=”36px” text_text_color=”#ffffff”] Tune In [\/et_pb_text][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”17px” hover_enabled=”0″ sticky_enabled=”0″ text_text_color=”#ffffff”] The world’s biggest sports radio, bringing together podcasts, analysts and commentary [\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.6.5″ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-247","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":6,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/247\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/pages\/247\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/3wmcomms.com\/fr\/wp-json\/wp\/v2\/media?parent=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}