{"id":1313,"date":"2022-01-13T16:39:42","date_gmt":"2022-01-13T16:39:42","guid":{"rendered":"https:\/\/3wmcomms.com\/?post_type=project&p=1313"},"modified":"2022-01-13T16:45:54","modified_gmt":"2022-01-13T16:45:54","slug":"alabama-invests-in-1000sqm-of-absen-transparent-led","status":"publish","type":"project","link":"https:\/\/3wmcomms.com\/fr\/project\/alabama-invests-in-1000sqm-of-absen-transparent-led\/","title":{"rendered":"Alabama Invests in 1,000sqm of Absen Transparent LED"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Alabama Invests in 1,000sqm of Absen Transparent LED” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/08\/Showroom_2.png” background_position=”center_right” custom_padding=”||26px|||” hover_enabled=”0″ text_shadow_style=”preset1″ text_shadow_color=”#000000″ sticky_enabled=”0″ title_text=”Showroom_2″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto|-42px|auto||” custom_padding=”11px||14px|||”][et_pb_column type=”3_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_margin=”4px||-56px|||” custom_padding=”||0px|||”]<\/p>\n

M\u00f6rfelden-Walldorf\u00a0(Germany), 7th\u00a0December\u00a02021\u00a0\u2013\u00a0<\/strong>Following eight years of successful collaboration, Absen and French rental stager Alabama have reached a new level in their distribution partnership by agreeing on the sale of 2,000 panels \u2013 totalling over 1,000sqm \u2013 of Absen Lyra (LR) Series of transparent LED, effectively making Alabama the go-to company for this sought-after product type across its home continent.<\/div>\n

This new inventory will be used alongside the 800sqm of Absen LED products already owned by Alabama, which includes Polaris 2.5mm indoor rental LED and Altair Series AT5 Pro mobile indoor \/ outdoor products.<\/p>\n

All in all, this means that the Novelty Magnum Dushow Group \u2013 Alabama\u2019s parent company \u2013 now owns over 5,000sqm of LED available for rental.<\/p>\n

\u201cTransparent LED has been around for years, but it\u2019s not always been the most practical product type for a number of logistical reasons,\u201d says\u00a0Christian Czimny, industry product director at Absen. \u201cWith Lyra, we\u2019ve created a product that has excellent definition and endless creative possibilities, all in a package that can be rigged by one technician.\u201d<\/p>\n

The IP65-rated Absen Lyra boasts a 3.9mm horizontal pixel pitch (7.8mm vertical) and is suitable for both indoor and outdoor use. Each panel measure 1000mm x 500mm. Existing Absen customers will also benefit from the same stacking system already found on Absen\u2019s rental staging range of products, including the award winning Polaris. With a weight of only 12kg per square metre, Absen Lyra is three times lighter than traditional LED panels with similar resolutions.<\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/01\/PHOTO-20.jpg” title_text=”PHOTO-20″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”||-3px|||” width=”100%” custom_padding=”|||0px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-26px|auto|-55px|auto||” custom_padding=”3px|||||” min_height=”582.5px”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_padding=”0px|||||” min_height=”475.5px”]<\/p>\n

Despite being 50% transparent, the Lyra Series\u2019 black PCB boards produce stark contrast \u2013 4,000 nits outdoor \u2013 making them equally as useful as traditional LED in terms of performance, while the refresh rate is >3840Hz, which makes Lyra equally suitable for broadcast and live streamed gigs and events. Lyra panels can be angled from -15\u02da to +15\u02da in order to create curved displays.<\/p>\n

Maintenance is also extremely easy and fast, a vital advantage for any rental stager. The Lyra LED panels themselves can be changed from the back in less than 10 seconds without switching off the whole screen.<\/p>\n

The new Lyra Series was designed as a joint effort between Absen and Alabama: \u201cAbsen is constantly listening to the market,\u201d confirms\u00a0Czimny. \u201cWe believe this is the only way to create the very best products, and strategic partners like Alabama are a vital source of information and collaboration in this process.\u201d<\/p>\n

Alabama also worked closely with Absen\u2019s engineering team to develop an extremely light and robust plastic-based flight case for the product, which can be stacked in threes to save space in trucks, warehouses, and venues; all while saving money for the client.<\/p>\n

\u201cProductions are extremely excited about this new inventory, as it has great transparency, great resolution, and great weight,\u201d said Alabama\u2019s technical director Jo\u00ebl May. \u201cOn top of logistical and performance advantages, it affords lots of creative opportunities, like the ability to mix reality with an image.<\/p>\n

\u201cScenographers will inevitably need some time to reach the full potential that this transparent LED product brings, but once they do, the possibilities are extremely exciting; so exciting, in fact, that we already have up to 90% of our new transparent LED stock due to be on the road until summer 2022.”<\/div>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Thomas Richard” job_title=”Editor” company_name=”Systems Integration Asia\/Entertainment Technology Asia” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”left” author_font=”Abel|700|||||||” author_font_size=”18px” position_font=”|300|||||||” background_color=”#000000″ inline_fonts=”ABeeZee”]<\/p>\n

“I<\/span> believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company\u2019s competitive advantage over competitors.“<\/span><\/span><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Abel||||||||” text_text_color=”#ffffff” text_font_size=”30px” text_orientation=”center”]<\/p>\n

Contact Us<\/p>\n

[\/et_pb_text][et_pb_contact_form _builder_version=”4.6.5″ _module_preset=”default”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”4.6.5″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Francesco Franicchi” job_title=”Brand & Communications Director” company_name=”Powersoft” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”right” body_text_color=”#ffffff” author_font=”Abel|700|||||||” author_text_align=”right” author_text_color=”#6b6b6b” author_font_size=”18px” position_text_color=”#6b6b6b” company_font=”ABeeZee||||||||” company_text_color=”#6b6b6b” background_color=”#000000″]<\/p>\n

“We were quickly impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n

It is a real pleasure to work with them.”<\/span><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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