[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ da_disable_devices=”off|off|off” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”GLP develops XDC1 and debuts 162 fixtures for Ed Sheeran’s Mathematics tour” subhead=”Vendors LCR work with GLP and designer Mark Cunniffe to deliver \u201cbrute of a fixture\u201d” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/1436_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05652.JPG.jpg” custom_padding=”||26px|||” hover_enabled=”0″ text_shadow_style=”preset1″ text_shadow_color=”#000000″ title_text=”1436_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05652.JPG” sticky_enabled=”0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”11px||14px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_margin=”4px|||||” custom_padding=”||0px|||”]<\/p>\n
Karlsbad (Germany), 20th July 2022:\u00a0<\/span><\/strong>Ed Sheeran\u2019s long-term production designer, Mark Cunniffe not only delivered his most expansive set design ever for the current\u00a0+\u2013=\u00f7x\u00a0(Mathematics<\/em>) stadium world tour, but almost certainly his most innovative, with its roofless, in the round multi-mast presentation. It also marked the debut of 162 of GLP\u2019s new hybrid fixture,\u00a0the XDC1 IP Hybrid, purposely designed for the tour\u00a0and developed over most of the previous year. These were supplied by production vendor, Lights Control Rigging (LCR).<\/p>\n The XDC1 is not only IP65-rated, but is a supercharged version of the JDC1 hybrid strobe, offering a brighter, narrower beam and superior colour-mixing engine. Using the same RGBL LED technology as featured in the new impression X5 series, it will colour match with the complete X5 range.<\/p>\n Featuring a cornucopia of lighting and video, conventional trussing has been replaced on the tour by six ground-supported 32-metre-high masts, each featuring seven concentric rings, from which all the equipment is suspended. This includes the majority of the XDC1s, which are the single biggest effect in the production. On top of this is a 44-tonne halo on steel works, which carries the balance of the XDC1s, which shoot their powerful beams down onto stage from the very top.<\/p>\n Cunniffe explained, \u201cI have always wanted to put Ed in the round, but it requires a different discipline. I have a problem with shows with structural pillars, so I went away and looked at how we could avoid the obstructions with a design that had never been done before.\u201d<\/p>\n He took the idea to Jeremy Lloyd of Wonder Works and Rasti Bartek at engineering consultancy, Cundall. \u201cI asked whether it was feasible for a structure that needed to be put up in two-to-three days and taken down in one; because of the logistics involved in transport, we needed to produce three separate steel systems.\u201d The artist signed off the design once it had been rendered in VR. \u201cHe was bowled over,\u201d confirmed the designer, \u201cand even though it represented a sizeable investment his management said \u2018let\u2019s do it\u2019.\u201d This was back in 2019 before COVID hit\u2014which gave the creative team time to finesse the design.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/1436_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05652.JPG.jpg” title_text=”1436_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05652.JPG” _builder_version=”4.6.5″ _module_preset=”default” width=”100%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”|0px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/1306_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05554.JPG.jpg” title_text=”1306_4K-FinalSelection_ED-SHEERAN-MATHEMATICS-CARDIFF_2022-05-28_Photo-Ralph-Larmann_DSC05554.JPG” _builder_version=”4.6.5″ _module_preset=”default” width=”100%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px”]<\/p>\n When planning his lighting spec, Mark Cunniffe\u2019s first consideration was that everything needed to be IP rated. Seeking a wide, colourful flood he approached Mike Oates and Ryan Hopkins at LCR, so often his go-to guys over the years, and they, in turn, approached GLP.<\/span><\/p>\n Hopkins takes up the story. \u201cMark is a dream to work with and if he has a requirement, we either find the correct fixture or as is in this case we approach a manufacturer to build the creative tool for him to use. The XDC1 was actually built at our request specifically for this tour. Mark gave us a brief for what was required\u2014a mega bright strobe, colour changing blinder\/wash section and the ability to pixel map through it.<\/span><\/p>\n \u201cI knew immediately there was only one company I wanted to build this unit, and who had an excellent and proven track record for delivering fixtures like this. I also knew GLP would be able to turn it around within the unprecedented time and logistic constraints we were facing. We showed Mark a JDC1 which he loved but wanted something brighter with a tighter and more controlled beam on the pixels. We suggested a solution and Mark loved the idea.\u201d<\/span><\/p>\n By late March last year Dave Stewart at GLP\u2019s UK office had become involved, and receiving Ryan Hopkins\u2019 exacting wish list\u2014including the type of lenses, LED, desired lumen output and DMX personality\u2014approached the GLP team at HQ in Karlsbad, who were equal to the challenge and promptly went into overdrive.<\/span><\/p>\n After a good deal of remote working and Zoom calls through Covid, the first prototype was submitted to a delighted Mark Cunniffe in late summer last year and after further finessing, the final unit was ready for delivery in time for the tour.<\/span><\/p>\n The fixtures have entirely fulfilled the role Mark Cunniffe had in mind. \u201cThese are very much part of the signature look and the next generation,\u201d he says. \u201cWe run them in multi-DMX mode, which means in individual colours. We can map the colours to it, and if we have a strong video look, the strobe effects have no trouble at all hitting through it.<\/span><\/p>\n \u201cThe colour quantity is great, from soft pastels through saturates. In fact they worked incredibly well at Wembley with the house lights to extend the strobe fill from the masts.\u201d<\/span><\/p>\n Considering further, he says, \u201cIt\u2019s not so much a complex fixture but it\u2019s a brute of a fixture. It\u2019s got subtlety but it\u2019s also got impact.\u201d He commended LCR and GLP \u201con being able to deliver the brief.\u201d He also paid tribute to Sheeran\u2019s management for enabling this unique expression of the artform. \u201cIf it wasn\u2019t for the fact that [Sheeran] was prepared to pay for it none of this would have happened.\u201d<\/span><\/p>\n For their part, such was LCR\u2019s confidence in the XDC1 that they invested in 200 fixtures\u2014the remainder for stock which he predicts fellow creatives will be lining up for.<\/span><\/p>\n \u201cThe XDC1 is a really great fixture. It\u2019s so punchy and the animation and beams achievable thought the RGBL pixels look amazing; the colours are bright, vivid and rich and the strobe is powerful way beyond its size. It\u2019s a fixture which will work indoors or outdoors 365 days a year, lighting a concert or a national landmark \u2026 it\u2019s very versatile and a true workhorse.\u201d<\/span><\/p>\n Other key members of the production team include Helen Himmons (production manager); Chris Marsh (production director\/FOH engineer); Matt Jones (lighting operator), Ben Lapworth (video operator) and Alex Passmore (lighting programmer).<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ 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impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n It is a real pleasure to work with them.”<\/span><\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ da_disable_devices=”off|off|off” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”GLP develops XDC1 and debuts 162 fixtures for Ed Sheeran’s Mathematics tour” subhead=”Vendors LCR work with GLP and designer Mark Cunniffe to deliver \u201cbrute of a fixture\u201d” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” 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Photo credit:<\/strong>\u00a0<\/span>Ralph Larmann<\/em><\/p>\n