[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Naostage launches beaconless 3D tracking solution for fixed install and rental staging” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/Orelsan_Gig-\u00a9jacopinow-scaled.jpg” custom_padding=”||26px|||” hover_enabled=”0″ text_shadow_style=”preset1″ text_shadow_color=”#000000″ title_text=”Orelsan_Gig \u00a9jacopinow” sticky_enabled=”0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”11px||23px|52px||” hover_enabled=”0″ min_height=”1284px” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_margin=”4px|||||” custom_padding=”|5px|0px|||”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”|-235px|16px|||” custom_padding=”|96px|0px|||” hover_enabled=”0″ sticky_enabled=”0″ min_height=”765.5px”]<\/p>\n
Nantes (France), 25th May 2022<\/strong>\u00a0\u2013\u00a0<\/span>Naostage, a forward-thinking, engineering-led start-up, has launched the world\u2019s first automatic beaconless 3D tracking solution, making it easy for AVL rental-staging and fixed-install professionals to create immersive, interactive live experiences.<\/span> The potential applications for this one-of-a-kind technology are limited only by the imagination of the user: Not only can Naostage help with staging automation for concerts, tours and festivals, but it can also help create a fully automated show in a museum or an entertainment venue where AVL actions could be triggered by a visitor entering the room. A cruise ship could also embark on multi-week journey with a fully automated show, simplifying pre-production and reducing costs across the board.<\/span><\/p>\n The product of four years of research and development, the easy-to-understand Naostage ecosystem is backed by ABAB and BPI France, which invested \u20ac1m in the company last year. It comprises three products: Kapta, a lightweight (12kg) riggable 3D sensor bar; Kore, a powerful AI processing server which uses AI to track up to 16 performers from a single box; and Kratos, the intuitive interaction-design software at the heart of the Naostage system. <\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/Serveur-KORE.png” _builder_version=”4.6.5″ _module_preset=”default” title_text=”Serveur KORE” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|||91px||”][\/et_pb_image][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/Orelsan_Gig-\u00a9jacopinow-scaled.jpg” _builder_version=”4.6.5″ _module_preset=”default” title_text=”Orelsan_Gig \u00a9jacopinow” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|||91px||”][\/et_pb_image][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/Software_Naostage.png” _builder_version=”4.6.5″ _module_preset=”default” title_text=”Software_Naostage” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|||91px||”][\/et_pb_image][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2022\/09\/Founders-scaled.jpg” _builder_version=”4.6.5″ _module_preset=”default” title_text=”Founders” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|||91px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Thomas Richard” job_title=”Editor” company_name=”Systems Integration Asia\/Entertainment Technology Asia” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”left” author_font=”Abel|700|||||||” author_font_size=”18px” position_font=”|300|||||||” background_color=”#000000″ inline_fonts=”ABeeZee”]<\/p>\n “I<\/span> believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company\u2019s competitive advantage over competitors.“<\/span><\/span><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Abel||||||||” text_text_color=”#ffffff” text_font_size=”30px” text_orientation=”center”]<\/p>\n Contact Us<\/p>\n [\/et_pb_text][et_pb_contact_form _builder_version=”4.6.5″ _module_preset=”default”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” 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button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Francesco Franicchi” job_title=”Brand & Communications Director” company_name=”Powersoft” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”right” body_text_color=”#ffffff” author_font=”Abel|700|||||||” author_text_align=”right” author_text_color=”#6b6b6b” author_font_size=”18px” position_text_color=”#6b6b6b” company_font=”ABeeZee||||||||” company_text_color=”#6b6b6b” background_color=”#000000″]<\/p>\n “We were quickly impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n It is a real pleasure to work with them.”<\/span><\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Naostage launches beaconless 3D tracking solution 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Designed and engineered at the company\u2019s headquarters in Nantes, France, Naostage\u2019s tracking solution seamlessly identifies and follows artists, performers and visitors wherever they are in a defined tracking area \u2013 allowing for the automation of an endless array of lighting, audio, video and media effects in real time, in perfect sync with the show.<\/span>
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\u201cFrom outdoor festivals to touring shows, visitor attractions, immersive experiences and more, Naostage\u2019s 100% automated solution streamlines and simplifies tracking workflow wherever it is deployed,\u201d explains Paul Cales, Naostage founder and CEO, \u201chelping artists, show designers and technical teams to improve productivity and reduce their costs while further elevating the live experience for fans and visitors.\u201d<\/span><\/p>\n
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As a beaconless solution, Naostage requires no additional hardware, such as sensors or tags, to be attached to performers. Once rigged, the plug-and-play Kapta sensor scans the space in 3D, feeding data to the Kore processing unit which automatically identifies each target in real-time 3D. The Kore computer, which uses deep learning to build its tracking intelligence engine, has already been used for hundreds of shows, including pre-pandemic summer festivals and Orelsan\u2019s residency at the Accor Arena in Paris, where the French hip-hop phenomenon wowed over 90,000 fans last March.
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Naostage\u2019s founders chose to put the system to the test in challenging conditions to prove the reliability of the solution in high-pressure live entertainment environments, such as tours and festivals, continues Cales. \u201cRental-staging conditions bring a myriad of challenges, including heat, dust and dampness,\u201d he explains. \u201cWe knew it would validate the reliability and robustness of our solution in the harshest conditions.\u201d
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Now out of the testing stage, Naostage has already been specified for major events including the 2022 Trackmania Cup, an esports event taking place next month at the 20,300-capacity Accor Arena, Ril\u00e8s\u2019s upcoming summer tour, and the iconic Vieilles Charrues\u00a0festival.
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Like Naostage\u2019s hardware offering, Kratos is suitable for venues and productions of all sizes. This powerful, user-friendly software solution offers full show design functionality, including target patching, stage zoning, and the creation of scenarios, interactions and cues for automated, synchronised effects. Each 3D space and Kapta sensor can be calibrated in under 20 seconds, while dedicated modules allow the easy control of outputs to external AV equipment.
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\u201cAt Naostage, our goal is to restore the meaning of live performance by reconnecting the artist and the human to the enormous potential of today\u2019s audio-visual techniques and technologies,\u201d continues Cales, who is joined at Naostage by partners Olivier Le Doeuff (CTO) and Nathan Van De Hel (COO), all graduates of the INSA de Rennes school of engineering.
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\u201cNow, as we officially launch our unique, first-of-its-kind solution, we\u2019re moving towards making that a goal a reality, one show, exhibition, production or immersive experience at a time.\u201d<\/span><\/p>\n