{"id":1516,"date":"2023-08-11T14:48:20","date_gmt":"2023-08-11T14:48:20","guid":{"rendered":"https:\/\/3wmcomms.com\/?post_type=project&p=1516"},"modified":"2023-09-12T16:15:24","modified_gmt":"2023-09-12T16:15:24","slug":"digital-projection-masters-the-art-of-immersion-at-mucha-exhibition","status":"publish","type":"project","link":"https:\/\/3wmcomms.com\/fr\/project\/digital-projection-masters-the-art-of-immersion-at-mucha-exhibition\/","title":{"rendered":"Digital Projection masters the art of immersion at Mucha exhibition"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ da_disable_devices=”off|off|off” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Digital Projection masters the art of immersion at Mucha exhibition” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/\u00a9Maxime-Chermat_0841.jpg” custom_padding=”||26px|||” hover_enabled=”0″ text_shadow_style=”preset1″ text_shadow_color=”#000000″ sticky_enabled=”0″ title_text=”\u00a9Maxime Chermat_0841″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”11px||0px|52px||”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”|-12px|16px|||” custom_padding=”|0px|31px|||” hover_enabled=”0″ sticky_enabled=”0″]Manchester (UK), 11th July 2023<\/strong> \u2013 Paris-based system integrator ETC Onlyview has large-scale projection mapping down to a fine art at the Eternal Mucha<\/em> exhibition, where nearly 30 Digital Projection<\/a> laser projectors are helping to breathe new life into the celebrated artist\u2019s work over 80 years after his passing.<\/p>\n

Focusing on the iconic Art Nouveau designs of Alphonse Mucha, Eternal Mucha (\u00c9ternel Mucha)<\/em> is the fourth exhibition by Grand Palais Immersif \u2013 a subsidiary of the R\u00e9union des mus\u00e9es nationaux \u2013 Grand Palais<\/em> (Rmn-GP, the state-owned body which manages the iconic Grand Palais in Paris), specialising in the production, operation and distribution of immersive, AV-led digital exhibitions. Building on previous successful Grand Palais Immersif shows, Eternal Mucha<\/em> utilises state-of-the-art AV technology, particularly large-scale projection mapping, to place the audience inside the exhibition, which utilises a total projection area of 103,000 pixels, spatial sound mixing, and olfactory technologies to create a true multi-sensory experience.<\/p>\n

\u201cWe\u2019ve been testing this format for a while,\u201d says Roei Amit, director of Grand Palais Immersif, who explains that 2020\u2019s Pompeii<\/em> exhibition \u2013 which also made use of Digital Projection technology, featuring 31 E-Vision Laser 11000 4K-UHD projectors \u2013 served as proof of concept for the kind of immersive, projection-mapped shows which have fast become the company\u2019s trademark. \u201cThis was followed by La Joconde Immersive [Mona Lisa]<\/em> in Marseille, then Venice Revealed<\/em> and now Eternal Mucha<\/em> here in Paris.<\/p>\n

\u201cThis type of project is a huge collaborative work between technical staff and creatives, so as well as teaming up with the Mucha Foundation\u201d \u2013 the co-producer of the exhibition \u2013 \u201cwe worked with various partners and providers, including Artisans d\u2019Id\u00e9es, Lundi8 and Mardi8, who did formidable work on the visual storytelling, and our technical partner, ETC Onlyview, for the [AV] installation.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/\u00a9Maxime-Chermat_0841.jpg” src_last_edited=”off|desktop” _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”||59px|-28px||” custom_padding=”|||30px||” hover_enabled=”0″ title_text=”\u00a9Maxime Chermat_0841″ sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/\u00a9Maxime-Chermat_2772.jpg” _builder_version=”4.6.5″ _module_preset=”default” min_height=”340px” custom_padding=”0px||0px|||” hover_enabled=”0″ title_text=”\u00a9Maxime Chermat_2772″ sticky_enabled=”0″ custom_margin=”||30px||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-70px|auto||auto||” custom_padding=”|||48px||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_padding=”0px|||||” hover_enabled=”0″ sticky_enabled=”0″]For Eternal Mucha<\/em>, integrator ETC Onlyview, who sold the projectors to the Grand Palais Immersif (GPI) and acts as a technical service provider for the exhibitions, deployed Digital Projection\u2019s E-Vision Laser 11000 4K-UHD projector, which offers class-leading solid-state illumination at an affordable price point. Powered by a single DLP\u00ae chip, the E-Vision Laser 11000 4K-UHD delivers 10,500 lumens at either 4K-UHD (3840 \u00d7 2160) or WQXGA+ (2716 \u00d7 1528) resolution, offering installers and end users the performance and flexibility they need for their project.<\/p>\n

\u201cThis exhibition is very sensory based, with beautiful images and sound, but there\u2019s also a very profound narrative approach,\u201d continues Amit. Rmn-GP worked with Studio Radio France on Eternal Mucha<\/em>\u2019s sound design and music, while Technicoflor supported the olfactory elements. Immersivity is further boosted by interaction devices and digital interfaces which increase audience engagement.<\/p>\n

The narrative approach mentioned by Amit is, however, best exemplified by the projection content, which centres on a three-part film focusing on the life and work of Mucha, from his invention of Art Nouveau in Paris (act one) to his work on the Bosnia\u2013Herzegovina pavilion at the International Exhibition of 1900 and his creation of his magnum opus, The Slav Epic<\/em> (respectively acts two and three).<\/p>\n

The film, along with high-resolution (50,000px \u00d7 70,000px at 300 DPI) images of Mucha\u2019s work, is projected onto a triptych of projection surfaces \u2013 a 8,000px \u00d7 4,000px central screen, a narrow 13,000 \u00d7 3,000px \u2018strip\u2019, and a 8,000 \u00d7 4,000px projection area on the floor \u2013 with the three screens designed to complement each other while the content plays simultaneously. \u201cThis required a lot of background work in terms of design, integration and synchronisation,” comments Nicolas Lim of Mardi8, which produced the AV content over a period of four months.<\/p>\n

\"\"<\/p>\n

The 29 Digital Projection projectors used for Eternal Mucha<\/em> \u2013 15 in the main room, ten in the triangular secondary room, and four in the corridors \u2013 were calibrated using ETC\u2019s own Onlyview software, explains Lim. ETC, which has a deal with Grand Palais Immersif for four exhibitions (Pompeii, Eternal Mucha<\/em> and two further shows), also supplied the screens (touch and non-touch), audio system and automation technology for Eternal Mucha<\/em>.<\/p>\n

Laurent Segelle, fixed installations lead for ETC Onlyview, explains that the partnership includes installation, programming, operation and maintenance of the equipment, as well as on-site support and assistance with technical and feasibility studies. \u201cTypically during the exhibition, we come over one day per month to do some preventive and corrective servicing,\u201d he adds. \u201cWe also provide GPI with a remote maintenance service if need be.\u201d<\/p>\n

Segelle explains why the company opted for Digital Projection: \u201cWe originally specified the Digital Projection projectors as they had enough power for a maximum number of exhibitions, with minimum maintenance. We wanted equipment capable of creating large-format images with great resolution and, of course, within the allocated budget. The fact that the projectors have a five-year original warranty was also very reassuring and helped with the choice.\u201d<\/p>\n

Lim says that despite the twin challenges posed by the tight installation deadline and the sheer quantity of data \u2013 30 minutes of ultra-high-resolution video at 50fps \u2013 both software and projectors have performed admirably, effortlessly enveloping Grand Palais Immersif\u2019s 441m\u00b2 exhibition space at the Op\u00e9ra Bastille in Mucha\u2019s decorative artworks and designs.<\/p>\n

\u201cDigital technology enables us to present [Mucha\u2019s] works in a different way: We can dive into large-scale reproductions and see details that we would otherwise have missed,\u201d confirms Amit. \u201cThanks also to the animation of these paintings, you can see, in a very detailed and inspiring manner, the way in which the movement in these drawings was achieved. And this is a real advantage of digital technology.\u201d<\/p>\n

Photo credit: Maxime Chermat<\/strong><\/em>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Thomas Richard” job_title=”Editor” company_name=”Systems Integration Asia\/Entertainment Technology Asia” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”left” author_font=”Abel|700|||||||” author_font_size=”18px” position_font=”|300|||||||” background_color=”#000000″ inline_fonts=”ABeeZee”]<\/p>\n

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