[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Petra the great: Maxin10sity maps \u2018Rebirth\u2019 of World Heritage Site” subhead=”Featuring projection artistry by Maxin10sity, the first-ever digital transformation of the ancient \u2018Rose City\u2019 of Jordan wowed crowds at Petra Light Festival” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” subhead_font=”ABeeZee||||||||” hover_enabled=”0″ sticky_enabled=”0″ title_text=”IMG_1471color” background_overlay_color=”rgba(0,0,0,0)” background_enable_image=”off” background_color=”#0d0619″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”11px|||||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_margin=”4px|||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Budapest (Hungary), 24th July 202<\/strong>3 \u2013 Spectacular visuals created by projection-mapping expert Maxin10sity shone brightly at the recent Petra Light Festival, the first-ever multimedia show at the ancient sandstone ruins of Petra in southern Jordan.<\/p>\n Once the capital of the Nabataeans, a Bedouin people of classical antiquity, and nicknamed \u2018Rose City\u2019 (a reference to the pinkish colour of the rock from which it\u2019s carved), Petra was rediscovered in the 19th century and later declared a UNESCO World Heritage Site. The city is now regarded (alongside other spectacular structures such as the Great Wall of China, Machu Picchu and the Colosseum in Rome) as one of the \u2018New Seven Wonders of the World\u2019.<\/p>\n Combining projection art, music and narrative storytelling to bring the theme of the festival \u2013 the \u2018Rebirth\u2019 of the Nabataean civilisation \u2013 to life, Petra Light Festival 2023 marked the first time that local authorities had allowed the millennia-old city to be used as the canvas for a multimedia show. The festival ran from 23rd April to 3rd May, with Maxin10sity\u2019s artwork, Re-Vision, as the stand-out event \u2013 the show warping, mutating, and de- and re-constructing the face of Petra\u2019s iconic \u2018Treasury\u2019 (Al-Khazneh) temple in a manner that would render the city unrecognisable to its ancient occupants.<\/p>\n Festival organisers, represented by Jordanian artist Andrei Snobar (Andrei Visuals), first contacted Maxin10sity directly at the beginning of 2023 after seeing the company\u2019s projection content deployed to great effect on other projects, including historic buildings such as the Bolshoi Theatre, the Brandenburg Gate, Seattle\u2019s iconic space needle and, in the Middle East, the Jerusalem Light Festival and Al Wasl Plaza in Dubai. \u201cHaving seen and liked our previous projects, the organisers considered us one of their first choices from the outset,\u201d recalls Maxin10sity managing director Tam\u00e1s Vasp\u00f6ri, \u201cwhich was a huge vote of confidence in our ability to deliver for a landmark as important as Petra.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_padding=”0px||0px|||”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/IMG_1456.jpg” title_text=”Maxin10sity Petra” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/IMG_1471color-scaled.jpeg” title_text=”IMG_1471color” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-1px|auto||auto||” custom_padding=”21px|||||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” hover_enabled=”0″ sticky_enabled=”0″]\u201cI was thrilled when they called me about the project,\u201d Vasp\u00f6ri adds. \u201cOf course, for whatever reason some projects do not happen in the end \u2013 so I was a bit nervous, given the profile of the project and how many stakeholders were involved. But once we’d signed the contract and we found ourselves standing in front of the Treasury, all I could feel was happiness and pride.\u201d<\/p>\n With an open brief, the Maxin10sity team was given less than two months to make its vision for Petra a reality \u2013 a process that began in earnest with the delivery of a new, locally created 3D model of the Treasury to Maxin10sity\u2019s art director, L\u00e1szl\u00f3 Czig\u00e1ny, who immediately began to work on the mapping set-up.<\/p>\n Czig\u00e1ny also oversaw the show\u2019s video-mapping content, as well as taking overall responsibility for the animation, with all Re-Vision artists working from Maxin10sity\u2019s template. Czig\u00e1ny explains the concept behind his projection-mapping work, as well as how it felt seeing his vision come to life at Petra: \u201cAs an artist, I am filled with a sense of awe and reverence as I labour over my creation, weaving together history, technology and art to breathe life into the once-lost statues of the ancient Nabataean civilisation. I see projection mapping as a way to reconnect our modern world with its historical roots.<\/p>\n \u201cAs I watch my work come to life, there’s a thrill to witnessing the past being reborn. I feel a rush of excitement as the simple play of light and shadow transforms the barren facade of the Petra Treasury into a canvas of intricate patterns and shapes. The process of layering the animation with music is a surreal experience. The haunting yet uplifting tones lend my work a new dimension \u2013 an emotive layer which resonates deeply within me.\u201d<\/p>\n Given the time pressures, the Petra Treasury show used a pre-composed soundtrack, though Maxin10sity was able to add its own sound effects to the show, \u201cwhich was a huge add on, especially if you were watching the show live\u201d, confirms Vasp\u00f6ri.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_padding=”0px||1px|||”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/PXL_20230423_190646695-169×300.jpg” title_text=”PXL_20230423_190646695″ _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ align=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2023\/08\/PXL_20230423_190659841-169×300.jpg” title_text=”PXL_20230423_190659841″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”||-11px|||” hover_enabled=”0″ sticky_enabled=”0″ align=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”16px” hover_enabled=”0″ sticky_enabled=”0″] Accompanying Vasp\u00f6ri and Czig\u00e1ny in Petra was Maxin10sity\u2019s creative director, Andr\u00e1s Sass, meaning all three of the company\u2019s partners were on site in Jordan. There, they were joined by the more than 10,000 people who visited Petra Light Festival \u2013 of whom less than 30% were Jordanians, testifying to the success of the Petra Development Tourism Regional Authority\u2019s bid to boost international tourism at the landmark.<\/p>\n Reflecting on how it feels to have its content projected on a \u2018New Wonder of the World\u2019, Vasp\u00f6ri pays tribute to the Maxin10sity team, \u201cformer and current\u201d, whose creativity and hard work over the past nine years has helped build the company\u2019s reputation as a creator of world-class projection-mapping experiences. \u201cA few years ago I used to think that we were lucky for being asked to do these projects, but after Petra I understand that they invite us because we are actually quite good at our work!\u201d he says with characteristic understatement. \u201cThis makes me really proud of the whole team.\u201d<\/p>\n As for where Petra ranks compared to Maxin10sity\u2019s previous projects, \u201cit is difficult to say,\u201d Vasp\u00f6ri concludes, \u201cbecause they all have their own little things that make us love them. But nearly every person on Earth recognises Petra, and to do a mapping experience there as a first is a momentous thing. So this one is certainly up there, for sure!\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Thomas Richard” job_title=”Editor” company_name=”Systems Integration Asia\/Entertainment Technology Asia” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”left” author_font=”Abel|700|||||||” 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\nThis soundtrack was delivered by six JBL SRX812 cabinets arranged in a row in front of the Treasury, while a 5m-high tower, constructed by Amman-based pro-AVL specialist RB Event Technology, housed eight 32,000 lumen Panasonic projectors (deployed in a 4 \u00d7 2 configuration) required to illuminate the historic facade. The projection mapping was rendered even more striking by the lack of light pollution in the Jordanian desert, with the complete darkness all around lending an air of unreality to the brightly illuminated rockface structure.<\/p>\n