[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Huge Powersoft Inventory Deployed at High Profile Dubai Venue” subhead=”A combination of Quattrocanali, Duecanali, and T Series amplifier platforms were chosen to drive the audio at sprawling new complex, Bla Bla Dubai.\u00a0\u00a0” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/20210113_154007.jpg” background_position=”center_right” custom_padding=”||26px|||” hover_enabled=”0″ text_shadow_style=”preset1″ text_shadow_color=”#000000″ title_text=”20210113_154007″ sticky_enabled=”0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”1px||27px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”11px||14px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” custom_margin=”4px|||||” custom_padding=”||0px|||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Florence (Italy), 5th\u00a0May 2021\u00a0<\/span>\u00a0\u2013<\/strong>\u00a0Bla Bla Dubai \u2013 which boasts 20 Bars, three Restaurants, and a Beach Club all in one venue \u2013 was created to offer a full day-to-night experience for visitors, all with breath-taking views of Bluewaters Island and Ain Dubai, the world\u2019s largest observation wheel.\u00a0<\/p>\n Located at The Beach opposite JBR, Bla Bla Dubai is set to be at the forefront of the city\u2019s bustling social scene, and as a result every area of the venue required an audio system to match \u2013 or even exceed \u2013 the region\u2019s high standards.<\/p>\n Pulse Middle East was trusted with the job of integrating this system after Bla Bla Dubai\u2019s management was impressed by Pulse\u2019s extensive portfolio of work with other venues across the city including Nikki Beach Club, White Beach at Atlantis, LSB, Brass Monkey, and Wavehouse.\u00a0<\/p>\n Pulse \u2013 one of the Middle East\u2019s leading audio-visual companies specialising in system integration since being established in Dubai in 2010 \u2013 opted for a complex three-zone audio configuration driven by Powersoft amplifier platforms purchased from local distributor, ProLab.<\/p>\n \u201cI strongly recommended Powersoft to the client as it excelled compared to other brands during the tender process,\u201d said the project\u2019s audio design consultant Bengan Hovgard, who was key in the recommendation of Powersoft for this particular job. \u201cTheir products have myriad strengths, namely their system integration flexibility, intuitive power sharing and software features, and the availability of presets for many brands. They are also incredibly reliable, and the support is second to none.\u201d\u00a0<\/p>\n \u201cIn terms of the amplifiers, there aren\u2019t many products on the market other than Powersoft that can handle this quantity of channels with ease,\u201d said audio project manager at Pulse Middle East, Jacopo Fois. \u201cThere were so many different zones and speakers, but with the Armon\u00edaPlus software it doesn\u2019t matter where you\u2019ve assigned your speakers, you can see them as individual objects and adjust them without a moment\u2019s thought.<\/p>\n \u201cThis makes it very easy to return to the project later on to make adjustments, and for remote management too. You don\u2019t have to find all the schematics and drawings and figure out what\u2019s connected to where, you just open the file, go to the speaker and do what you need to do.\u201d<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/20210103_122328-scaled.jpg” title_text=”20210103_122328″ _builder_version=”4.6.5″ _module_preset=”default” width=”100%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/IMG_20210323_102831-scaled.jpg” title_text=”IMG_20210323_102831″ _builder_version=”4.6.5″ _module_preset=”default” width=”100%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”3px|||||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n With regional lockdowns still an issue that has necessitated that many workers stay at home, the ability to be able to work remotely on the Powersoft amplifier platforms was an advantage for Pulse in terms of time efficiency.<\/p>\n Fois continued: \u201cThe monitoring tools in the amplifiers also make it very easy to manage such a massive system and troubleshoot issues when they arise \u2013 if there\u2019s an issue with a particular speaker or speaker line, for example, it\u2019s very simple to connect remotely, navigate to the speaker, check its signal and impedance graph, and identify the problem in a matter of minutes, without setting foot in the venue.\u201d<\/p>\n The raft of Powersoft products specified for Bla Bla Dubai were distributed between three distinct \u2018AV rooms\u2019. In the first, Pulse installed 13 x T604\u2019s, a Quattrocanali 2404 DSP+D, a Quattrocanali 1204 DSP+D, and a Duecanali 804 DSP+D, while the second room\u2019s audio system required 4 x T604\u2019s, 2 x Quattrocanali 2404 DSP+D, a Quattrocanali 1204 DSP+D, and a Duecanali 804 DSP+D. In the final room, Pulse deployed 9 x T604\u2019s, 2 x Quattrocanali 2404 DSP+D, and a T304 for stage monitoring.<\/p>\n \u201cAs there wasn\u2019t a high demand for touring products at the time, the flexibility of the T Series amps really helped,\u201d said Fois. \u201cObviously they\u2019re not designed for installation, but they still do a fantastic job. One nice feature was the ability to pipe control and Dante down one cable, which reduced the number of required network switch ports. With the sheer number of amps in each AV room, this made a lot of difference between using one network switch in each compared to two.\u201d<\/p>\n Fois also cited a number of strengths that the more conventionally deployed Quattrocanali and Duecanali amplifier platforms major strengths can give to this kind of project.<\/p>\n \u201cPower sharing is a massive convenience on a project like this, from specifying the amplifiers themselves through to installing and configuring them,\u201d he said. \u201cWith a bit of help from the power sharing calculator and a simple spreadsheet, it\u2019s very easy to calculate the required quantity of amplifiers en masse, saving a whole load of time. In addition to this, we can be sure that we\u2019re not wasting any power on each of the amps, by balancing the load between the four channels and making sure each amplifier is handling an even load.\u00a0<\/p>\n \u201cNo power is wasted, and no amplifiers are overloaded, meaning a very cost-effective installation, both at the time installation and later down the line when it comes to maintenance, as we can be confident these amps are going to last for years.\u201d<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.6.5″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/IMG_20210323_103017-scaled.jpg” _builder_version=”4.6.5″ _module_preset=”default” title_text=”IMG_20210323_103017″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.6.5″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/IMG_20210323_103608-scaled.jpg” _builder_version=”4.6.5″ _module_preset=”default” title_text=”IMG_20210323_103608″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”ABeeZee||||||||” text_font_size=”15px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n \u201cOn such a large installation, the physical size of the amplifiers was also important to minimise floor footprint in the venue,\u201d said Fois. \u201cThis meant that we could fit all 144 channels (or 175,000W of potential power) into just three racks.<\/p>\n \u201cPower efficiency is another factor, with such a quantity of amplifiers throughout the venue and different zones operating at different times, the very low idle power consumption saves significant power over time, which is good for the environment as well as the client\u2019s wallet. By the same token, the amplifiers\u2019\u2019 heat efficiency is also significant, given that, in the Middle East, cooling costs can quickly add up, so the efficiency of these amplifiers saves on cooling too.\u201d<\/p>\n Pulse created a signal processing \u2018super matrix\u2019 for Bla Bla Dubai with three Symetrix Radius NX series processors (one in each AV room), which serve as the core of all the audio routing throughout the venue.\u00a0<\/p>\n \u201cSetting the delays and gain in the super matrix itself would be a laborious process, thankfully the sleek user interface of Armon\u00edaPlus helped out with that,\u201d Fois said. \u201cBy mapping all the speakers onto a layout of the venue, delays and gains were set for each individual speaker, for each set of delays (the venue was effectively tuned five separate times), saved into individual files, and then these parameters were copied into the super matrix.\u201d<\/p>\n Although Covid-19 certainly had an effect on the installation, primarily by reducing the number of workers it was possible to have on-site, the team made sure appropriate safety measures were in place to reduce the risk of anyone contracting the virus.<\/p>\n The in-house staff at Bla Bla received training from Pulse on the Symetrix control system, which is how the will be interacted with system on a day-to-day basis.\u00a0<\/p>\n \u201cOverall, they\u2019re very happy with the audio installation, said Fois. \u201cUnfortunately, there hasn\u2019t been much chance for a full-tilt shakedown of the venue due to the restrictions, so we\u2019re really looking forward to seeing the venue in full operation with multiple bands and DJs and a full crowd.\u201d<\/p>\n pulse-me.com<\/p>\n prolabllc.com\u00a0<\/p><\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#000000″ custom_margin=”-28px||-28px|||” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.6.5″ _module_preset=”default” width=”90%” max_width=”1400px”][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Thomas Richard” job_title=”Editor” company_name=”Systems Integration Asia\/Entertainment Technology Asia” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”left” author_font=”Abel|700|||||||” author_font_size=”18px” position_font=”|300|||||||” background_color=”#000000″ inline_fonts=”ABeeZee”]<\/p>\n “I<\/span> believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company\u2019s competitive advantage over competitors.“<\/span><\/span><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Abel||||||||” text_text_color=”#ffffff” text_font_size=”30px” text_orientation=”center”]<\/p>\n Contact Us<\/p>\n [\/et_pb_text][et_pb_contact_form _builder_version=”4.6.5″ _module_preset=”default”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”4.6.5″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_testimonial author=”Francesco Franicchi” job_title=”Brand & Communications Director” company_name=”Powersoft” quote_icon_color=”#ffffff” quote_icon_background_color=”#000000″ _builder_version=”4.6.5″ _module_preset=”default” body_font=”ABeeZee||||||||” body_text_align=”right” body_text_color=”#ffffff” author_font=”Abel|700|||||||” author_text_align=”right” author_text_color=”#6b6b6b” author_font_size=”18px” position_text_color=”#6b6b6b” company_font=”ABeeZee||||||||” company_text_color=”#6b6b6b” background_color=”#000000″]<\/p>\n “We were quickly impressed with 3WM Communications and their international skills, their work and their dedication. <\/span><\/p>\n It is a real pleasure to work with them.”<\/span><\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.5″ _module_preset=”default” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Huge Powersoft Inventory Deployed at High Profile Dubai Venue” subhead=”A combination of Quattrocanali, Duecanali, and T Series amplifier platforms were chosen to drive the audio at sprawling new complex, Bla Bla Dubai.\u00a0\u00a0” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Abel|700|||||||” title_text_color=”#ffffff” subhead_font=”ABeeZee||||||||” background_color=”#000000″ background_image=”https:\/\/3wmcomms.com\/wp-content\/uploads\/2021\/05\/20210113_154007.jpg” background_position=”center_right” 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