Absen

An award winning Chinese LED manufacturer with an international reputation and scope

Absen is a Chinese manufacturer of high quality LED panels and solutions.

Thanks to an international reputation, a quality after-sales service and high-performance products, Absen is present in many markets including broadcast, events, retail and digital signage.

Innovation and development are at the heart of the Absen philosophy, which has made the company the leading exporter of LEDs in China. Absen is present in 117 countries and has carried out more than 6,000 projects worldwide to date. The company has 1,200 employees and is listed on the stock exchange in Shenzhen.

La Brève

Absen was looking for a PR agency that understands its needs and its philosophy in order to improve its communication in the European market. With the opening of a European headquarters in Germany in 2013, Absen aims to improve its reputation by developing customer case studies on its flagship projects, taking part in awards and distinctions from the pro-AV industry. , as well as the promotion of its economic and human growth.

Finally, Absen was looking for an agency with an excellent knowledge of the European media landscape and the ability to implement a relevant and effective advertising strategy, and quite naturally turned to 3WM.

La Stratégie

We first developed and distributed to the media a number of corporate and economic announcements (sales, new products, participation in trade fairs, business acquisitions) and applied for the most prestigious awards and distinctions in the industry as as sponsor and participant.

We then contacted the main European distributors and subsidiaries in order to identify projects and installations that could be the subject of case studies.

Les Résultats

Depuis février 2015, 3WM a mis en place une stratégie de publicité et de relations avec les médias afin d'améliorer la réputation et la connaissance de la marque en Europe. Un ou deux communiqués de presse sont diffusés chaque mois afin d'accroître la visibilité d'Absen dans les médias spécialisés. Depuis lors, Absen a publié en moyenne une quinzaine d'articles par mois, a déjà remporté un prix pour son produit AI03 et est régulièrement cité comme finaliste lors des cérémonies honorant les meilleures entreprises, produits et projets de l'industrie pro-AV en Europe.