The 3WM Comms Team

(AKA: Our wise monkeys)

Our team has a variety of experience in their fields and offers something different to all of our clients. We strive to cover everything a client may need, and always seek to achieve that by working together.

Director | Alexis Lipoff

The agency was created in early 2013 by Alexis Lipoff, a communication enthusiast and media relations expert with more than 15 years of experience in press relations. Alexis has rubbed shoulders with the B2C and professional press in various industries: sport, design, audio-visual, lighting and IT. During his career, he has worked within large international consumer groups (Oakley, Sony, Dyson) as well as leading companies in the B2B industry (Christie).

Among his accomplishments, he contributed to the overhaul of the Sony VAIO brand in France, he is behind the international launch of the Airblade and helped make Christie a rising brand in the professional projection industry.

Passionate about storytelling, Alexis has been living in London since 2007. He speaks English, French, and Russian, and was a member of the Chartered Institute of Public Relations.

Account director | Lauren Gill

Lauren is a PR and communications professional with over 20 years of experience. She has worked both in-house for global media and technology brands including Discovery Channel, Logitech and Dyson (with Alexis!) and agency side with clients in both B2B and B2C environments.

She joined 3WM in September 2025 and will help to devise creative communications strategies for our clients, in addition to being hands on operationally alongside the rest of the team.

Alongside her PR experience, Lauren brings her passion for languages and localisation to the 3WM team. She speaks English and Italian, and recently completed a Masters degree in Translation from Italian to English.

Content marketing manager | Tim Baltes

Tim is a copywriter, marketer and social media specialist with nearly two decades of experience in the musical instrument and live entertainment industries.

He was previously global marketing content writer at Roland and has held marketing and technical content roles across a range of organisations in the Chicago area. He has also worked with instrument brands including Zildjian, Pearl Drums, Sabian and Big Fat Snare Drum.

Tim’s focus at 3WM is writing marketing communications for clients, developing SEO and AEO strategies, and building video-led campaigns.

Joining the team in 2026, Tim combines agency experience with a working musician’s perspective. He has performed as a drummer for Disney and Warner Records, giving 3WM’s clients a rare view from both sides of the industry.

Graphic designer | Valentine Rougelin

Valentine is currently studying for a Master’s degree in Art Direction, after two years of experience as an apprentice at the Côte-d’Or Departmental Archives, where she worked on a variety of projects, from graphic design to exhibitions.

She joined 3WM in September 2026, bringing her creative and visual expertise to the team. She works on visual communication, creating content for 3WM and its clients.

With a background combining design, communication, and art direction, Valentine brings a creative perspective to the team.