Alabama Invests in 1,000sqm of Absen Transparent LED
This new inventory will be used alongside the 800sqm of Absen LED products already owned by Alabama, which includes Polaris 2.5mm indoor rental LED and Altair Series AT5 Pro mobile indoor / outdoor products.
All in all, this means that the Novelty Magnum Dushow Group – Alabama’s parent company – now owns over 5,000sqm of LED available for rental.
“Transparent LED has been around for years, but it’s not always been the most practical product type for a number of logistical reasons,” says Christian Czimny, industry product director at Absen. “With Lyra, we’ve created a product that has excellent definition and endless creative possibilities, all in a package that can be rigged by one technician.”
The IP65-rated Absen Lyra boasts a 3.9mm horizontal pixel pitch (7.8mm vertical) and is suitable for both indoor and outdoor use. Each panel measure 1000mm x 500mm. Existing Absen customers will also benefit from the same stacking system already found on Absen’s rental staging range of products, including the award winning Polaris. With a weight of only 12kg per square metre, Absen Lyra is three times lighter than traditional LED panels with similar resolutions.
Despite being 50% transparent, the Lyra Series’ black PCB boards produce stark contrast – 4,000 nits outdoor – making them equally as useful as traditional LED in terms of performance, while the refresh rate is >3840Hz, which makes Lyra equally suitable for broadcast and live streamed gigs and events. Lyra panels can be angled from -15˚ to +15˚ in order to create curved displays.
Maintenance is also extremely easy and fast, a vital advantage for any rental stager. The Lyra LED panels themselves can be changed from the back in less than 10 seconds without switching off the whole screen.
The new Lyra Series was designed as a joint effort between Absen and Alabama: “Absen is constantly listening to the market,” confirms Czimny. “We believe this is the only way to create the very best products, and strategic partners like Alabama are a vital source of information and collaboration in this process.”
Alabama also worked closely with Absen’s engineering team to develop an extremely light and robust plastic-based flight case for the product, which can be stacked in threes to save space in trucks, warehouses, and venues; all while saving money for the client.
“Productions are extremely excited about this new inventory, as it has great transparency, great resolution, and great weight,” said Alabama’s technical director Joël May. “On top of logistical and performance advantages, it affords lots of creative opportunities, like the ability to mix reality with an image.
“I believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company’s competitive advantage over competitors.“
“We were quickly impressed with 3WM Communications and their international skills, their work and their dedication.
It is a real pleasure to work with them.”