How do we approach our work?
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
– S. H. Simmons
Two main lessons from this quote:
- An advertising budget is good. A marketing approach is better. If, in addition, we invest in PR, we greatly boost our chances at success.
- We wouldn’t advise this girl to go on another date with this guy.
Sir Richard Branson
“Getting the attention of the media is absolutely crucial. Good PR is infinitely more effective than a front cover page ad.”
“It takes 20 years to build a reputation and five minutes to destroy it. If you keep that in mind, you behave differently.”
“There is only one thing in the world worse than being talked about, and that is not being talked about.”
Francois de la Rochefoucauld
“To establish yourself in the world, you do everything you can to appear established.”
“I believe 3WM Communications will add value to any organisation as they are able to provide a birds-eye view of what is happening in the industry and propose plans to benefit from a company’s competitive advantage over competitors.“
“We were quickly impressed with 3WM Communications and their international skills, their work and their dedication.
It is a real pleasure to work with them.”