Powersoft was looking for an expert agency in the audio visual field and contracted 3WM to maximize the brand’s visibility in the media and develop its brand awareness.
3WM orchestrates constant communication with the international audio visual media, drawing in particular on the brand’s numerous customer cases. The agency also supports Powersoft at trade shows in which the brand participates, gala evenings, events and product launches.
A substantial increase in visibility in specialized media less than 3 months after the start of communication actions. In 6 months of activity, 3WM has identified more than 300 articles mentioning Powersoft, more than two-thirds of which were directly caused by media relations actions.
16 press releases and case studies written, formatted and sent to the trade press in HTML form for an average open rate of 33%.